Privacy Policy

1. Information We Collect

We may collect the following categories of information:

Information You Provide Directly

• Full name, date of birth
• Email address
• Phone number (including mobile/cell number)
• Mailing address
• Appointment requests and health-related information you share with us
• Insurance information
• Messages submitted through our contact forms

Information Collected Automatically

• IP address, browser type, and operating system
• Pages visited, time spent on pages, and referring URLs
• Cookie identifiers and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

• Schedule and manage appointments
• Communicate with you about your care, including via SMS with your consent
• Send appointment reminders and follow-up messages
• Process insurance and billing
• Respond to inquiries and support requests
• Improve our website and services
• Comply with legal and regulatory obligations
• Send promotional communications where you have consented

4. Information Sharing

We do not sell your personal information. We may share your information only in the following limited circumstances:

• Service providers: We work with third-party vendors who assist us in operating our practice (scheduling software, billing processors, CRM platforms). These vendors are contractually obligated to protect your data.
• Healthcare partners: We may share clinical information with referred specialists or laboratories as necessary for your treatment.
• Legal obligations: We may disclose information when required by law, court order, or government authority.
• Business transfers: In the event of a merger or acquisition, your information may be transferred as part of that transaction.

We will never sell or share your phone number with third parties for marketing or SMS messaging purposes.

5. Data Security

We implement industry-standard technical and organizational safeguards to protect your personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is 100% secure. We encourage you to use caution when sharing sensitive information online.

6. Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to legal or regulatory retention requirements.
• Opt-Out of SMS: Reply STOP to any text message to stop receiving SMS communications.
• Opt-Out of Marketing Email: Click the unsubscribe link in any marketing email.

To exercise any of these rights, please contact us at the information provided in Section 11.

7. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors come from. You can control cookie preferences through your browser settings. Disabling cookies may affect certain features of our website.

8. Third-Party Services

Our website may integrate with or link to third-party services including:

• GoHighLevel — CRM, appointment booking, and SMS automation
• Google Maps — Location and directions
• Google Analytics — Website usage analytics

These third parties have their own privacy policies, and we encourage you to review them. We are not responsible for the privacy practices of third-party websites.

9. Children's Privacy

Our website is not directed to individuals under 13 years of age, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13 without parental consent, we will take steps to delete that information promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised effective date. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or want to report a concern, please contact us: